New research reveals opportunities and challenges of gig economy work

New research reveals opportunities and challenges of gig economy work

  • A survey of Deliveroo riders from across Australia revealed rider attitudes to gig economy work
  • Riders value flexibility, work/life balance and ability to be their own boss
  • Riders back Deliveroo's call to end the trade-off between flexibility and security, clearly stating that they want both from the on-demand work they do

Melbourne, 28 November 2019: New research released today by Deliveroo reveals that riders value the flexibility, autonomy and freedom afforded by the gig economy.  

The study conducted by research consulting firm, Censuswide, surveyed hundreds of Deliveroo riders across Australia. The study was commissioned by Deliveroo to provide independent feedback from riders on what matters most to them.

Work/life balance and job flexibility were revealed as essential factors for riders when considering any type of work.

The top three reasons why riders choose to work in the gig economy were: 1) to earn money while they study; 2) to be their own boss; 3) to allow them to work around a life schedule preferable to them. When asked why they plan to continue working in the industry, the top three reasons given were: 1) they enjoy it; 2) they value the ability to work when they want; 3) they can easily work while they finish studying. This underlines that the flexibility inherent to on-demand work is valued by riders and why they choose to work with Deliveroo.

Emphasising that this type of work is beneficial for students and those with multiple income streams, nearly half of all riders surveyed currently study and almost a quarter have another gig economy job similar to Deliveroo.

When asked what is important when considering what work to do, the most frequently cited factor given by riders was fair compensation (56%), as it is with anyone considering any type of work, but strikingly work/life balance was the second most frequently selected important factor (49%) for riders, while benefits, such as sick pay, was the third most frequently cited important factor (44%). This emphasises that riders want both flexibility and security, which Deliveroo is offering and seeking to go further on. This chimes with Deliveroo's call for new legislation to reform employment law so that riders can work flexibly and receive benefits directly, which is currently not possible under Australian employment law. Deliveroo does not believe there should be a choice between flexibility and security - and neither do riders, as this survey shows.

This comes as new legislation in France will this month introduce  a "Social Charter", part of the Mobility Bill, enabling platforms like Deliveroo to provide additional benefits direct to platform workers without this jeopardising their self-employment status. As a result, Deliveroo has recently announced that it will introduce sick pay for all riders in France.

Deliveroo would like to be able to do the same in Australia, which is why the company earlier this year became the first platform in Australia to call for a Future Work Act to achieve the same thing in Australia.

Deliveroo recently became the first platform to establish an industry-first Rider Advisory Panel to hear directly from riders on safety issues, showing how riders are at the heart of the company and their views shape the company's actions.

Joanna Green, Head of Relationships from Censuswide, said: "These insights validates the need for a modern approach to policy-making when it comes to the future of work. Governments around the world are grappling with this challenge and the countries that are able to find a way to embrace the rapidly growing digital economy while ensuring workers succeed in this environment will have the competitive advantage".

Ed McManus, CEO for Deliveroo Australia, said: "Gig economy work is becoming more and more popular with Australians and these findings show us why. The insights highlight the unique opportunities the gig economy offers, such as being able to earn while balancing study or family commitments, or simply acting as a transitionary phase in between careers. We recognise that riders also want security, which is why we have called for an end to the trade-off between flexibility and security that exists in employment law. Riders should have the best of both worlds: benefits as well as the ability to choose when and where to work. That is what riders want so that is what we are campaigning for.

"The gig economy is here to stay, and Deliveroo is committed to making sure riders have the type of work they tell us they value."


About Deliveroo

Deliveroo partners with 8,000 riders nationally who on average choose to work 15 hours a week, while they fit work around study, hobbies, caring responsibilities or other jobs.

Rider numbers have grown by 50% over the past year demonstrating the growth in new ways of working in the on-demand economy.

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Globally, Deliveroo works with over 80,000 best-loved restaurants, as well as 50,000 riders to provide the best food delivery experience in the world.

Deliveroo is headquartered in London, with 2,500 employees in offices around the globe. Deliveroo operates in over 500 towns and cities across 13 markets, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, United Arab Emirates and the United Kingdom.

Deliveroo operates in 13 cities across Australia, Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Canberra, Geelong, Wollongong, Hobart, Newcastle, Cairns and Penrith.

About the research:

The research was conducted by Censuswide, with 279 Deliveroo drivers in Australia between 28.10.2019 - 13.11.2019. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. 

Contact: Joanne Woo Head of Corporate Affairs Deliveroo Australia +61 409 330 731

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