Deliveroo is unveiling Australia's first edible billboard made entirely out of burgers, all of which are free for hungry pedestrians to enjoy.
The billboard, standing at a whopping 6 metres high and 4 metres wide, has been assembled to encourage Aussies everywhere to embrace their 'food freedom', whilst celebrating Deliveroo having sold 5 million burgers since their arrival 3 years ago Down Under.
Deliveroo has revealed that burgers are one of Australia's favourite meals to order. For that reason, the live billboard has been constructed using over 2,000 burgers from Deliveroo's most popular burger joints. Beef-averse burger lovers need not fear, veggie and chicken options will be available too.
The wall will be filled with favourites from KFC, Mary's, Burger Project, Ribs & Burgers, BL Burgers, Belles Hot Chicken, Huxtaburger, Ume Burger, Betty's Burgers & 8bit all under one… billboard!?
Levi Aron, Deliveroo's Country Manager said, "It's clear that Aussies are huge burger fans! We want to take a moment to celebrate our 5 million milestone by giving away over 2,000 burgers to Deliveroo customers".
The burger billboard will be open to the public from 12 pm to 6 pm (or until stocks run out) on the 4th April at Martin Place, Sydney.
The top 10 list of Australia's most popular burgers on Deliveroo are:
Altered Beast - 8bit
American Cheese - Burger Project
Belles Chicken Sandwich - Belles Hot Chicken
The Betty's Classic - Betty's Burgers
Cheeseburger - BL Burgers
Huxtaburger - Huxtaburger
Old School Cheese - Ribs & Burgers
Mary's Burger - Mary's
Ume Burger - Ume Burger
Zinger® Burger - KFC